PG DIPLOMA IN DIGITAL MARKETING

Program Overview

SLBS Institution offers a PG Diploma in Digital Marketing in collaboration with University-Glocal, designed for graduates and professionals aiming for leadership and specialist roles in the digital marketing industry. This program is ideal for learners searching for the top digital marketing course in Kerala, a PG digital marketing course in Kochi, or an internationally recognized postgraduate diploma with practical training and global certifications.

The course focuses on strategic and performance-driven digital marketing skills, combining advanced theory with real-time execution. Students receive Live Project Training, working on actual business campaigns across multiple digital platforms. Spoken English Training is included to strengthen professional communication, client interaction, and interview performance. Learners also earn an SECP Certificate, adding strong professional recognition and industry credibility.

Certifications & Training

Main Certifications    

• UPES PGCP

•  ABE- PG DIPLOMA

Students gain globally accepted certifications and practical knowledge through:

●     Meta Small Business Certification

●     Google Certifications

●     HubSpot Academy Certifications

●     Semrush Academy Certificate

●     LinkedIn Training

●     Live Project Training

●     Spoken English Training

●     SECP Certificate

Syllubus

• Digital Marketing Fundamentals

Introduction to digital marketing, online business models, tools, and strategies

• Search Engine Optimization (SEO)

On-page SEO, off-page SEO, technical SEO, keyword research, audits (Semrush Academy Certificate)

• Search Engine Marketing

Google Ads, Search, Display, Video Ads, Google Analytics (Google Certifications)

• Social Media Marketing

Facebook & Instagram ads, audience targeting, ad strategy (Meta Small Business Certification)

• Content Marketing

Content planning, blogging, lead generation (HubSpot Academy Certification)

• Email Marketing & CRM

Campaign creation, automation, CRM tools (HubSpot Academy Certification)

• Spoken English Training

Communication skills, presentations, interview preparation

• Performance Marketing

Search Ads (Google Ads, Bing Ads), Social Media Ads (Meta, Instagram, LinkedIn, YouTube), Display & Remarketing Ads, Affiliate Marketing, App Install Campaigns, Marketplace Ads (Amazon, Flipkart Ads)