Google has officially released the February 2026 Discover Core Update, a broad update that improves how content is surfaced in Google Discover.
According to Google, testing shows that this update makes the Discover experience more useful, relevant, and valuable for users. Let’s break down what’s changed in simple terms.
1. More Local & Country-Relevant Content
Google Discover will now show users more content from websites based in their own country. This is a big win for local publishers and businesses creating region-specific content.
2. Reduced Clickbait & Sensational Headlines
Content with exaggerated, misleading, or sensational headlines will appear less frequently. Google is clearly prioritizing user trust and content quality over attention-grabbing tactics.
3. More In-Depth & Expert Content
Discover will now highlight more:
Original reporting
Well-researched articles
Timely content
Websites that demonstrate clear expertise in their niche
Google’s systems are better at understanding what a site is truly about and rewarding content depth and authority.
If your Discover traffic drops don’t panic. Here’s how you can align with the update:
1. Focus on Local Relevance
Create content that connects with your local audience:
Use country-specific examples
Cover local news, trends, or industry updates
Mention locations naturally where relevant
2. Avoid Clickbait Headlines
Write clear, honest, and value-driven titles.
If the content doesn’t fully deliver what the headline promises, it’s time to rewrite.
3. Build Topical Authority
Instead of random posts, focus on a specific niche:
Publish multiple in-depth articles around one topic
Update older content regularly
Show consistency in your expertise
4. Improve Content Depth & Originality
Go beyond surface level blogs:
Add real insights, data, or experience
Use visuals, examples, and structured sections
Answer user intent clearly and completely
5. Publish Timely & Fresh Content
Discover favors content that’s:
Recent
Relevant to current trends
Updated when information changes
6. Strengthen E-E-A-T Signals
(Experience, Expertise, Authoritativeness, Trust)
Add author bios
Show credentials or real experience
Maintain transparency and credibility
To perform well in Google Discover after this update:
Focus on high-quality, original content
Avoid clickbait titles
Create locally relevant articles where applicable
Build topical authority in your niche
Publish content that genuinely helps users
Conclusion
The February 2026 Google Discover Core Update is not something to fear, it's a reminder to create better content.
Websites that focus on authentic, locally relevant, and expert-driven content will benefit the most. Instead of chasing clicks, brands should invest in trust, depth, and real value for users.
If your strategy aligns with user intent, topical authority, and content quality, Google Discover will continue to be a powerful traffic source even after this update.
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